What are hreflang tags | How and Why To use

hreflang tags

Last Updated on May 3, 2024 by Saddam Hassan Khan

Hreflang tags are a way of telling search engines which version of a website to show users in which language. They are used to improve international SEO by helping search engines understand which versions of a website are targeted at which countries and languages.

Hreflang tags are placed in the <head> section of a webpage and take the form of <link> tags. Each tag should specify the language and country code for each version of the page, as well as the URL for that page.

For example, if there is a French version of a website targeted at users in France, the hreflang tag would look like this:

<link rel=”alternate” href=”http://example.

How to use hreflang tags

When creating a multilingual or international website, it’s important to use hreflang tags to indicate to Google which version of your site they should show users in different languages and locales. Hreflang tags tell Google what language your content is written in, and whether you have versions of that content targeted at specific countries or regions.

To use hreflang tags, you’ll need to add a new tag for each language or region you’re targeting. The tag should include the language code as well as the region code (if applicable), and should be placed on every page that you want Google to index. For example, if you had a French version of your site targeted at users in France, the hreflang tag would look like this:

<link rel=”alternate” href=”http://example.

Why use hreflang tags

When it comes to international SEO, hreflang tags are an essential piece of the puzzle. By indicating the language and region of your content, you can help Google (and other search engines) serve up the most relevant results to users in different countries. This can not only improve your click-through rates and traffic but also ensure that you’re meeting the needs of your target audience.

There are a few different ways to implement hreflang tags, but the most common is via HTML link tags or HTTP headers. Whichever method you choose, be sure to include all relevant languages and regions in your hreflang tags to ensure that your content is being properly indexed. Doing so will help you reach a wider audience and improve your overall SEO strategy.

Examples of how hreflang tags are used

There are many ways that hreflang tags can be used to improve a website’s SEO. Perhaps the most common use of hreflang tags is to tell search engines what language a certain page is written in. This is especially important for websites that are available in multiple languages, as it helps ensure that users are directed to the correct site version.

Another common use of hreflang tags is to specify the geographical location of a website’s target audience. This can be especially helpful for businesses that operate in multiple countries or regions. By specifying the target audience for each page, businesses can ensure that their website appears in the relevant search results for each location.

Finally, hreflang tags can also be used to indicate the relationship between different versions of a website.

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Saddam Hassan Khan
Saddam Hassan Khan is a Tech writer specializing in the intersection of tech. His Hobbies are Photography and Travelling